Designer Pierre Cardin Label sale
News top fashion d
esign comes from fashion designer Pierre Cardin. Legendary designer Pierre Cardin announced it will sell fashion empire. In an interview with the Wall Street Journal, the designer who is now 88-year-old said he wanted to sell his business is worth 1 billion euros. “I want to sell it now,” said Cardin. “Because I know I’m not going to be here a few years into the future, and this business should continue,” he added.
Cardin, who until now was “enthroned” as creative director, said he wanted to continue to hold office until the close of age. “I do it for the image of this fashion label,” he said. Analysts say the price set too high Cardin. As for the bank to estimate the value Cardin fashion business, which was founded in 1949, worth more than 200 million euros. The number of license contracts owned by Cardin, according to analysts, is a factor that weakens the image of business and impact on overall business value.
Today Cardin has more than 600 contracts worldwide license, starting beverage packaging products, underwear, T-shirts, to real estate. Senior Manager Business Consultant Savigny Partners, Pierre Mallevays, say, buying a company Pierre Cardin may be difficult for investors. French designer fashion is a pioneer actors who first brought its business to Asia, especially China, Japan, and India. He succeeded to make Asia as a potential fashion market for the perpetrators of the European fashion.
